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COURSE OR MASTERMIND?

You choose

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I am Diva Lomas,

I know exactly what it means to earn a name, an identity, and a place among so many people on social media. What sets me apart? Being an Image Designer, an expert in personal branding, style strategy, and aligning it with my personality.

My work with celebrities, global brands, and entrepreneurs has been a truly exciting challenge, allowing me to help them project a powerful image that makes them stand out in the digital age… And for my 40s, that's a BIG WIN.

What supports me? My passion and dedication to what I do... simply being unique, disruptive, and different. Oh... also my 1.3 million followers on TikTok and 288,000 on Instagram. Your image communicates before you say a word. Learn to use it to your advantage to make an impact, become relevant, attract followers, and sell more on social media.

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THE ICON FORMULA
fashion + social media

Do you feel like your social media image doesn't reflect your full potential? This course is designed to teach you how to build a strategic image that will make you famous, viral, and profitable on platforms like Instagram, TikTok, and LinkedIn.


What you will learn:


✔ How to build an image that makes you relevant and connects with mass audiences.

✔ Choose colors and clothing that enhance your presence on camera and go viral.

✔ Create outfits and strategies that position you as an authority.

✔ Techniques to make you look more confident, influential, and attractive on social media.

✔ How to use fashion and personal branding to increase your sales and grow your community.

WHAT IS THE ICON FORMULA?

THE ICON FORMULA is a methodology created by Diva Lomas to help you transform your image into a tool of power, presence, and positioning. Whether you prefer to do it at your own pace or with someone else, ICON has two paths for you:

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Online Course: The ICON Formula

A digital course for women who want to reinvent their image, stand out on social media, attract opportunities, and connect with their authenticity.

What's included?

  • Immediate access at your own pace

  • Pre-recorded classes

  • Practical and downloadable guides

  • Resources for social media and on-camera presence

  • Tips on style, color, and building visual authority

Who is it for?
For you if you prefer to learn alone, from anywhere, and start now.

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ICON Mastermind: VIP Accompaniment

An exclusive group mentoring space with Diva. Ideal if you're ready to go deeper, accompanied by other women who are also on their journey.

What's included?

  • In-person sessions with Diva

  • Personalized feedback on your image and personal branding

  • Intimate community (5 people) and powerful

  • Advanced materials and implementation exercises

  • Direct support and follow-up

Who is it for?
For you if you're looking for clarity, engagement, and transformation with expert guidance and community.

Not everyone will have access. Only those at the top of the waiting list will be able to enter this exclusive experience. If you register now, you'll secure VIP benefits, special discounts, and early access.

STOP PROCRASTINATION.

Register now and be one of the first to transform your image into a

attraction and sales machine.

SPECIAL EDITIONS

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ICON In-Person: Experience the Intensive in Guadalajara

This August 15th and 16th, activate your visual identity, learn how to create viral content, and boost your digital presence. A 100% practical workshop designed for women who want to transform their image into a tool for impact and connection on social media.

What does this experience include?

  • Stage exercises to unlock your presence and authenticity

  • Personalized feedback in real time

  • Vocal projection techniques, body language and storytelling

  • Clarity in your message and construction of your ICON identity

  • Networking with high-level leaders, creatives, and entrepreneurs

  • Exclusive material, surprises and unforgettable moments

Reserve your spot before spaces run out

FAQ

Who is this course for? 

For anyone who wants to stand out on social media and turn their image into a tool for attraction and sales. If you're an entrepreneur, content creator, professional, or simply want an image that MAKES AN IMPACT, this course is for you.

Do I need prior knowledge of fashion or social media?

No. Here you'll learn from scratch how to build a strategic image, regardless of your level of experience.

How long is the course and how do I access it?

It's an online course that you can access immediately from any device. You can progress at your own pace and watch it as many times as you like.

Will this course really help me sell more?

100%. Your image is your first sale. If people perceive you as trustworthy, influential, and visually appealing, they'll want to follow you and buy from you. I'll show you exactly how to achieve this.

Does this work for any industry?

Yes. The image is universal. It doesn't matter if you sell services, products, or are a content creator.

What if I don't consider myself photogenic?

Here you'll learn to project confidence and presence, no matter how you look today.

Does it have a warranty?

Yes. If you apply everything I teach and don't see any changes in your digital presence, write to me and we'll fix it.

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